Large operators by far at the moment. I think smaller players will catch up as solutions become more easy to use in the field (AI will remove a lot of user friction)
Brazilian beef companies like JBS, Minerva, Marfrig and BRF becoming global players has increased pressure on them to be more efficient, transparent and sustainable, which means more technology adoption along the supply chain, which is very positive as the beef sector has traditionally been one of the slowest when it comes to tech adoption.
Where you see the fastest adoption coming from? Large operators pushing standards, or smaller players using tech to leapfrog legacy systems.
Large operators by far at the moment. I think smaller players will catch up as solutions become more easy to use in the field (AI will remove a lot of user friction)
Brazilian beef companies like JBS, Minerva, Marfrig and BRF becoming global players has increased pressure on them to be more efficient, transparent and sustainable, which means more technology adoption along the supply chain, which is very positive as the beef sector has traditionally been one of the slowest when it comes to tech adoption.